One who’s looking for a revolutionary “room” full of other scrappy experts pushing themselves to play bigger and bolder than ever before.
A room where industry innovation and MESSY action is actively encouraged — because it creates the best compounded results.
A room where challenges are eaten for breakfast and defiant moves are made before dinner. Sometimes after 😉
You’re ready to stop thinking about what you want to do, and actually become the person who does it. Relentlessly. And with the support of an elite coach and ride-or-die community that you can’t seem to find anywhere else.
If you feel mildly intimidated by this idea… good. You’re in the right place.
recognition from your industry
respect for your razor sharp skills
reward for your dedication
As a former dancer + choreographer, Nike Athlete, global brand consultant, and award-winning business owner, I know alllll about making moves. And as a human who disobeyed almost every rule that was ever thrown at her (ask me about the time I got fired within hours of starting a new job), I know all about defiance.
I fought my way up through the cutthroat entertainment industry as a professional dancer and even became the first sponsored Nike Athlete to represent dance. I’ve used those years of experience to become an award-winning entrepreneur and elite business coach, where I’ve both consulted for household names and coached small business owners across a huge variety of industries.
Along the way, I realised how many service providers were shithot at what they did, but weren’t hitting their goals as quickly or as easily as they wanted to.
It came down to this: A killer strategy means nothing if you’re not the kind of person who shows up for it no matter what. But if you’re showing up in exactly the same way as your competitors? Well, that’s a recipe for average results.
And you’re anything but average.
You’re not new to this game. Your skillset is already FIRE and you’re ambitious AF. It often feels like your body can’t keep up with the goals in your brain. You know without a shadow of a doubt that you’re going to become the force to be reckoned with in your industry…
But it’s not happening yet.
Where you can make the big moves, the bold moves, the messy moves, the questionable moves, the scary moves, the disruptive moves, the “am-I-really-about-to-do-this?” moves, with unwavering support.
This is a carefully curated collection of video trainings, “over the shoulder” tutorials, resources, guides, swipes, and recommended tools. Everything is designed to help you become a defiant mover, someone who takes consistently bold steps in their business. These are NOT exact step-by-step how-to strategies, because this isn’t about creating cookie cutter businesses (or business owners). They ARE all tried and tested so you don’t have to figure anything out, you just have to take action. To see more details on what the playbook includes, keep scrolling.
This matrix is as much of a piece of art as you are. You’ll be able to ‘score’ yourself and track your defiant progress as you move through your journey in the Defiant Movers Society. The levels match those within the playbook so you can see exactly where your strengths lie — and the areas that need some extra focus and support.
You are not in this alone. And this incredible community will prove it. As it’s application only, and everyone takes the Defiant Movers pledge, you can be sure that you’ll be surrounded only by service-based business owners who are also motivated to win and who are up for doing what it really takes. Need your fire sparked? Got a burning question? Need to vent for a minute? Want to celebrate making a defiant move? Come find your homies here.
These calls are gold in motion. Every month, I run a 90-minute coaching call with live hot seat coaching for selected Defiant Movers to work through a specific challenge. Everyone learns so much from these hot seats, even if their own business and challenges look different. These are monthly because I want you to focus more on showing up for your business than showing up for trainings. Everything you *need* to know in order to make defiant moves can be found in the Defiant Playbook.
We take our word seriously in the Defiant Movers Society. If you say you’re going to do something… we want to know you did it. That’s why our weekly accountability system will help you set your focus at the start of the week and follow up at the end of the week. It’s mandatory because we are 100% devoted to your success inside the Society. And if you want success… you’ve got to show up and do what you say you will.
Private clients pay multiple thousands to be coached by me, but you still get direct access to me in the Defiant Movers Society. I’ll be active in the community, answering questions, providing personal guidance, and creating new systems, processes, and resources when requested. Also, I have jokes.
There is an exclusive opportunity to upgrade to the Defiant Mastermind, known as the “Maverick” membership. This includes everything listed above PLUS additional private coaching. Further details can be provided upon request when you submit an application to the Defiant Movers Society.
So, who do YOU already need to be to apply to The Defiant Movers Society? Tap the cards below to find out:
It’s not optional if you want to run a business and live a life that thrills you.
You'll also love to lose, because you know that failure is 1) inevitable, and 2) rocketfuel for winning. You’ll be willing to step into the arena of growth and feel the pain before you feel the pleasure. And this alone makes you special.
There is always more to learn, more to see, more to do. No matter what, you'll keep moving, falling, climbing. And once you’re at the top of one mountain, you’ll be itching to start at the bottom of another.
You'll know that what you learn from losing your own game is infinitely more valuable than winning at someone else’s. This is where your strength begins.
And while others want to follow a crowd, you prefer to follow your curiosity. Which is never where the crowd is going. You'll show up where you’re least expected to be, and own it no matter how exposed you feel.
You'll also make those decisions based on a blend of intuition, instinct, and your own cold hard data.
They know that motivation is unreliable and they take bold, consistent, against-the-grain action until they get the result they want or the lesson they need.
Settling is for the masses, defiance is for the brave few who refuse to lie down in a box. Sure, the box might be comfortable, but if it’s not custom-made you’ll light a match and watch it burn.
You'll never stop moving, even in the face of fear, doubt, and other people’s unsolicited opinions. You'll dance cheek-to-cheek with things that terrify you. Daily. But deep down you'll know that all moves are good moves, even if you don’t feel good when you make them.
You'll champion the fight for freedom, love, creativity, equity, and opportunity. You'll believe with fervour that who you are and where you're from doesn't have to define who you will be and where you're capable of going.
You need to be running your own business (as opposed to working in somebody else’s), but you don’t have to be hugely experienced. You’ll likely be 1-2 years into your business and ready for some personal rocketfuel, or you’ve been in business for longer but have reached a frustrating plateau you want to find your way out of.
In The Defiant Moves Society, you’ll develop skills that will help you to become bold in business, so that you’re making decisions (and moves!) to guarantee a successful future for you and your business.
The community is currently 100% online, so you can access the platform from anywhere at any time from pretty much any device! The once-monthly member coaching sessions are typically held on the second Thursday of the month at 7pm UK / 2pm EST using Zoom video conferencing software.
If you can’t make the member coaching session for a month, that’s totally okay. You can always submit any questions you have in advance of the sessions on the platform where you can get support from me, my support coaches, and your peers at any time. You’ll also be able to access the session recording shortly after.
Absolutely, though the community platform will only be available in English. Defiance coaching is universally applicable for professional service providers and work in every cultural context.
Not directly. I don’t coach specific sales and marketing strategies in the society – you’ll need to find me over at Book Yourself Solid® and check out The Advisory Board if more clients is your immediate goal.
Here in The Society, I’ll help you to build unshakeable confidence in yourself, and become more bold, decisive, and direct in your business so you’re in complete control…which, 9.9 times out of 10, results in higher sales and more profit.
Hell yeah! Defiant Movers aren’t a particular personality type – introverts and extroverts alike can practice defiance in their daily business activities. What’s more important is your commitment to becoming a bolder business owner by being open and active in the community so that I can help you to create that kickass life.
The minimum time required in The Defiant Movers Society is 6 months. Becoming a disruptive and dominant force in your industry doesn’t happen overnight – getting clear on the powerful moves you need to make and how to make them based on who you are takes time to develop. This is an intensive community program designed to get you results quickly, but if you’re in a difficult financial position and wanting a quick fix with minimum effort, this is not for you.
The number of members in The Defiant Movers Society is intentionally limited to allow the community to remain focused, positive, and powerful.
Once you submit your application, it’ll be sent to me directly to read. Then, if I believe you’re a good fit for The Defiant Movers Society (and the Society is a good fit for you), I’ll send you a personal offer of a place.
After the offer has been sent, you’ll have 48 hours to accept and complete your sign-up (keep an eye on your inbox!)
If you don’t accept your offer of a place within 48 hours, it will be offered to the next suitable applicant in the queue.
Once you have completed the first six months, you can either fly the nest or continue for a second six months on a month-by-month payment basis. Rates for rolling monthly memberships are currently $300 per month, and you’ll keep this preferred rate for as long as you remain a member.
During the second six months, we’ll go even deeper with Defiant Movers knowledge and tools so you can develop your Defiant skills for even more power(!)
You can also choose to upgrade to the Defiant Movers Maverick membership, where the high-rollers play and have access to 1:1 private coaching sessions!
Click here to access my private calendar and book in a chat directly.
I want you to be confident about your decision to apply (even if you’re nervous about taking the leap) so you’ll be fully committed to your Defiant development.
We’ll be working towards making you a dominating force in your industry so you can be in complete control of your finances and your freedom in the next 6-months. During our chat, I’ll advise you on whether I feel this community is right for you based on where you are with your business and what you have planned for your future. And if you are, I’ll be delighted to have you as part of our Society of magnificent Movers.