You’re reading this because you’re a different breed of service-based business owner.

One who’s looking for a revolutionary “room” full of other scrappy experts pushing themselves to play bigger and bolder than ever before.

A room where industry innovation and MESSY action is actively encouraged — because it creates the best compounded results.

A room where challenges are eaten for breakfast and defiant moves are made before dinner. Sometimes after 😉

You’re ready to stop thinking about what you want to do, and actually become the person who does it. Relentlessly. And with the support of an elite coach and ride-or-die community that you can’t seem to find anywhere else.

If you feel mildly intimidated by this idea… good. You’re in the right place. 

You were BORN to disrupt + dominate.

Give me 6 months in the Defiant Movers Society and I’ll prove it to you.


If we haven’t met yet, allow me to introduce myself. I’m Kymberlee Medina/Jay, a.k.a. Coach Kym, world-leading Book Yourself Solid® coach. I used to be a version of you.

That’s how I know you want (and deserve) to:

Earn more
recognition from your industry

Earn more
respect for your razor sharp skills

Earn more
reward for your dedication

100% achievable

when you become the kind of person who makes defiant moves. Repeatedly.

As a former dancer + choreographer, Nike Athlete, global brand consultant, and award-winning business owner, I know alllll about making moves. And as a human who disobeyed almost every rule that was ever thrown at her (ask me about the time I got fired within hours of starting a new job), I know all about defiance. 

Put making moves + defiance together?

You win big, in style.

I fought my way up through the cutthroat entertainment industry as a professional dancer and even became the first sponsored Nike Athlete to represent dance. I’ve used those years of experience to become an award-winning entrepreneur and elite business coach, where I’ve both consulted for household names and coached small business owners across a huge variety of industries.

Along the way, I realised how many service providers were shithot at what they did, but weren’t hitting their goals as quickly or as easily as they wanted to.

It came down to this: A killer strategy means nothing if you’re not the kind of person who shows up for it no matter what. But if you’re showing up in exactly the same way as your competitors? Well, that’s a recipe for average results.

And you’re anything but average. 



*but make it ethical.

You’re not new to this game. Your skillset is already FIRE and you’re ambitious AF. It often feels like your body can’t keep up with the goals in your brain. You know without a shadow of a doubt that you’re going to become the force to be reckoned with in your industry…

But it’s not happening yet. 


You don’t have a problem selling your expertise… you have a problem selling yourself. Conversations about “why you?” feel pushy and forced. Which means you’ll be downplaying the true value of your work and undercharging as a result.

When you become a Defiant Mover, you’re a rockstar at selling your expertise and yourself in a way that feels exciting and authentic. It’s the combination that allows you to position yourself as an industry leader, charge higher rates, and generate predictable recurring revenue.

You’re wearing too many hats. Unsurprisingly, the weight of them all means your vision is blurred. Which makes it damn near impossible to make moves in the right direction and without constantly second guessing yourself.

When you become a Defiant Mover, you focus only on excellence. This helps you become laser focused on your next big, bold move so that you put yourself in front of the right clients at the right time. It doesn’t mean you don’t feel fear, it means you prioritise courage. And courage always gets rewarded.

You’re letting yourself drown in self-doubt. Instead of getting out there and causing a stir, you’re questioning whether you know enough, whether you’re good enough, and whether you’re going to fail.

When you become a Defiant Mover, you trust in your brilliance exactly as it is and realise that failing is actually the fastest route to the top. The more moves you make, the more failures you collect, the more confident you become, and the faster you win. If others are judging you on your journey? AWESOME. It means you’re embodying defiance and playing in a way others aren’t.

Straight up, you’re taking advice from the wrong people.

When you become a Defiant Mover, you can love your friends and family… without taking business advice from them. (Unless they’re also in the arena!) Instead, you put yourself in the company of other business owners who can provide fast, reliable answers when you have questions and strong, invigorating support when you face challenges. No “brave face” necessary.

You’re doom scrolling and comparing yourself to other seemingly successful business owners. Naturally, this sends your mojo packing, any momentum you had stalls, and you don’t hit the targets you’ve set for yourself.

When you become a Defiant Mover, you put blinkers on and move in the direction of YOUR goals no matter what other people are doing. Instead of getting distracted, you get disruptive. And you get the results you deserve. Soon enough, others will be comparing themselves to you.

You’re resisting the inevitable dip that comes with doing something way outside your comfort zone. The dip often includes intense financial, emotional, physical, and spiritual pressure, deafening silence apart from the inner voice telling you to stop, and an overwhelming feeling of being alone.

When you become a Defiant Mover, you know you’re never alone. And you know that the dips teach you more about yourself and your business than you could ever pay for. You find a coping strategy that prepares you for anything you come up against on your climb and surround yourself with other pros who can remind you why the heck you’re putting yourself through the discomfort.

You’re letting fear — and the fear of those closest to you — make decisions for you so you don’t fail (or worse, fail publicly). A surefire recipe for stagnation.

When you become a Defiant Mover, you trust yourself to make decisions even though you don't know the outcome. You know that every decision, no matter what happens as a result of it, teaches you the exact lessons you need to experience the success you dream of. You cultivate a deep relationship with your inner voice so it’s always louder than the voices of others. The words “but it might not work” no longer exist in your vocabulary.

You’re always busy… but you’re not getting anything done. Even though you know what defiant moves you want to take, you’re procrastinating actually taking them because >>insert your favourite excuse here<<

When you become a Defiant Mover, you trust yourself to make decisions even though you don't know the outcome. You know that every decision, no matter what happens as a result of it, teaches you the exact lessons you need to experience the success you dream of. You cultivate a deep relationship with your inner voice so it’s always louder than the voices of others. The words “but it might not work” no longer exist in your vocabulary.

You want your stuff to be perfect before you put it out into the world.

When you become a Defiant Mover, you trust yourself to make decisions even though you don't know the outcome. You know that every decision, no matter what happens as a result of it, teaches you the exact lessons you need to experience the success you dream of. You cultivate a deep relationship with your inner voice so it’s always louder than the voices of others. The words “but it might not work” no longer exist in your vocabulary.

If some (or all!) of those sound a little tooooo familiar and you’re like:

"Kym! HOW do I become a Defiant Mover?"

Come a little further underground with me…

The Defiant Movers Society is a one-of-a-kind place.

Where you can make the big moves, the bold moves, the messy moves, the questionable moves, the scary moves, the disruptive moves, the “am-I-really-about-to-do-this?” moves, with unwavering support. 



This is a carefully curated collection of video trainings, “over the shoulder” tutorials, resources, guides, swipes, and recommended tools. Everything is designed to help you become a defiant mover, someone who takes consistently bold steps in their business. These are NOT exact step-by-step how-to strategies, because this isn’t about creating cookie cutter businesses (or business owners). They ARE all tried and tested so you don’t have to figure anything out, you just have to take action. To see more details on what the playbook includes, keep scrolling. 

This matrix is as much of a piece of art as you are. You’ll be able to ‘score’ yourself and track your defiant progress as you move through your journey in the Defiant Movers Society. The levels match those within the playbook so you can see exactly where your strengths lie — and the areas that need some extra focus and support.

You are not in this alone. And this incredible community will prove it. As it’s application only, and everyone takes the Defiant Movers pledge, you can be sure that you’ll be surrounded only by service-based business owners who are also motivated to win and who are up for doing what it really takes. Need your fire sparked? Got a burning question? Need to vent for a minute? Want to celebrate making a defiant move? Come find your homies here.

These calls are gold in motion. Every month, I run a 90-minute coaching call with live hot seat coaching for selected Defiant Movers to work through a specific challenge. Everyone learns so much from these hot seats, even if their own business and challenges look different. These are monthly because I want you to focus more on showing up for your business than showing up for trainings. Everything you *need* to know in order to make defiant moves can be found in the Defiant Playbook.

We take our word seriously in the Defiant Movers Society. If you say you’re going to do something… we want to know you did it. That’s why our weekly accountability system will help you set your focus at the start of the week and follow up at the end of the week. It’s mandatory because we are 100% devoted to your success inside the Society. And if you want success… you’ve got to show up and do what you say you will.

Private clients pay multiple thousands to be coached by me, but you still get direct access to me in the Defiant Movers Society. I’ll be active in the community, answering questions, providing personal guidance, and creating new systems, processes, and resources when requested. Also, I have jokes.

There is an exclusive opportunity to upgrade to the Defiant Mastermind, known as the “Maverick” membership. This includes everything listed above PLUS additional private coaching. Further details can be provided upon request when you submit an application to the Defiant Movers Society.

Come closer and take a peek at what’s inside the Defiant Playbook:



Think bigger and become “way too big for your boots” in a way that feels expansive, not sleazy
Handle the lows, setbacks, brick walls, and the “I don’t wanna…” without letting them halt your momentum
Bounce back after a dip and build a rock-solid resilience strategy
Forgive yourself immediately for the inevitable bad decisions and find the lesson from them
Learn to make decisions quickly based on data, real-world experience and instinct
Don’t quit — I’ll share my secrets on how to keep showing up even on the bad days



Solidify your identity, representation, and voice so you become known for them
Weave your personal ethics and beliefs into your business to guarantee doing business with integrity
Develop greater confidence in who you are because of where you’ve come from
Find your “big idea” so you can build the business you want, not the business everyone else convinces you to build
Be crystal clear, confident, and defiant about what you do and what you don’t do in business
Create your “environment of excellence” and define what happens within it


Get good at keeping things simple, even when the default is to complicate
Challenge ideas, thoughts, parameters, and feelings with confidence and an open mind
Accept when things don’t go as you desired and reset your action plan without losing speed
Be the leader you need to be whenever you need to be it
Challenge other leaders — and be prepared to be kicked out of spaces you don’t actually belong in
Steal my best strategies for having awkward conversations and making them win-win in business whenever possible


Turn fear into an opportunity to be brilliant
Become stronger through vulnerability — you can be kind to yourself and succeed
Intentionally avoid perfection and get comfortable with taking messy action
Understand how to use powerful language to create forward movement
Communicate unpopular ideas and/or opinions with ease and grace to maximise getting others onboard
Learn my “lone wolf” strategy and stay on track and grounded even while opposing the masses


Learn how to communicate to motivate (this works both for you and for others)
Change hearts and minds by building dedicated personal connections
Find your followers and model leadership to them — even when you don’t see yourself as a leader
Create your “tunnel vision” strategy for maximum impact
Switch scarcity for growth — this is the key to charging more and working with dream clients
Build products and services based on the long-term business you want to have (sustainability is just as important as speed)


Create new ideas daily and learn how to expand them and turn them into intellectual property
Stick to your own vision without comparing it to anyone else’s (this isn’t “replicate” daily)
Stay focused on creation and moving forward especially when others don’t believe in you
Don’t “set goals” – I’ll show you how to isolate the high-level problems that create roadblocks and design appropriate solutions
Be clear and intentional about the future you want to create, both for you and your clients
Understand how to use your personal and professional experiences (good and bad!) as rocket fuel for where you’re going

Hey- Dis you?

So, who do YOU already need to be to apply to The Defiant Movers Society? Tap the cards below to find out: 


You’re a service-based business owner generating a maximum of $500k per year. There's no minimum income, but you're clear on the kind of business you want.


You’re a person with fierce ambition and the patience to see things through — you know fast results doesn’t mean overnight results and you know that lasting re

Able to give to get epic back

You want to be a part of a community and you’re willing to give as much as you receive by sharing your experiences, ideas and recommendations, even if you think you're a newbie.

A Dick.

You’re self-motivated, committed, respectful, generous, responsive, willing to be coached/advised, and up for sharing your struggles so you can be supported through them.

Ready for squeaky bum Time

You understand that defiance is both intentional and uncomfortable. You’re ready to embrace difficulty by thinking less, doing more, and being active in your application of defiance.

In It To keep Winnin' It

You’re on the path to greatness to gain a competitive edge. You know that a summit is really just the basecamp for the next mountain you're going to climb.


If you wholeheartedly agree with the Defiant Moves Philosophy and are ready to make the pledge to be defiant in business and in life, click that button!

Membership to The Defiant Movers Society is for a minimum of six months, and is now open by application only.

After your initial six months you’ll be given the option to continue your membership on a rolling monthly basis.



Spread your payments across the six-month membership



Full membership to The Defiant
Movers Society


USD payment for immediate access
then five more monthly payments of $595
(approx. £525 GBP)

Access to the exclusive Defiant Movers Society Coaching platform

Daily support from Coach Kym, the coaching team, and fellow Movers

Access to the Defiant Moves Playbook channel with workbooks and action planners

Monthly Movers Coaching Session - 90 minutes of magic with hotseating

Access to a powerful personal Accountability System to ensure you're making your success happen

Regular masterclasses and live training with recordings


Save $575 by making one easy payment!



Full membership to The Defiant
Movers Society


Pay ONCE for your 6 month membership
and SAVE $575 USD
(approx. £2625 GBP)

Access to the exclusive Defiant Movers Society Coaching platform

Daily support from Coach Kym, the coaching team, and fellow Movers

Access to the Defiant Moves Playbook channel with workbooks and action planners

Monthly Movers Coaching Session - 90 minutes of magic with hotseating

Access to a powerful personal Accountability System to ensure you're making your success happen

Regular masterclasses and live training with recordings

Your next move towards

Disruption + Domination

In six short months, you could be a Defiant Mover and you’ll…

Know that taking a risk is as important as taking a breath.

It’s not optional if you want to run a business and live a life that thrills you.

Love to win.

You'll also love to lose, because you know that failure is 1) inevitable, and 2) rocketfuel for winning. You’ll be willing to step into the arena of growth and feel the pain before you feel the pleasure. And this alone makes you special.

Know that winning isn’t something you do once.

There is always more to learn, more to see, more to do. No matter what, you'll keep moving, falling, climbing. And once you’re at the top of one mountain, you’ll be itching to start at the bottom of another.

Always bet on yourself, and even though you could quit, you won’t.

You'll know that what you learn from losing your own game is infinitely more valuable than winning at someone else’s. This is where your strength begins.

No longer
feel misunderstood.

And while others want to follow a crowd, you prefer to follow your curiosity. Which is never where the crowd is going. You'll show up where you’re least expected to be, and own it no matter how exposed you feel.

Make decisions based on what’s true for you, not what’s true for a business guru.

You'll also make those decisions based on a blend of intuition, instinct, and your own cold hard data.

Do whatever it takes for however long it takes.

They know that motivation is unreliable and they take bold, consistent, against-the-grain action until they get the result they want or the lesson they need.

Be allergic to settling.

Settling is for the masses, defiance is for the brave few who refuse to lie down in a box. Sure, the box might be comfortable, but if it’s not custom-made you’ll light a match and watch it burn.

Resist openly and disobey boldly.

You'll never stop moving, even in the face of fear, doubt, and other people’s unsolicited opinions. You'll dance cheek-to-cheek with things that terrify you. Daily. But deep down you'll know that all moves are good moves, even if you don’t feel good when you make them.

Know you are a maverick leading the way for a new world.

You'll champion the fight for freedom, love, creativity, equity, and opportunity. You'll believe with fervour that who you are and where you're from doesn't have to define who you will be and where you're capable of going.

You are potential in motion and a legend in the making.

And it's time for everyone else to RECOGNISE.


Good, 'cause I got answers:

You need to be running your own business (as opposed to working in somebody else’s), but you don’t have to be hugely experienced. You’ll likely be 1-2 years into your business and ready for some personal rocketfuel, or you’ve been in business for longer but have reached a frustrating plateau you want to find your way out of.

In The Defiant Moves Society, you’ll develop skills that will help you to become bold in business, so that you’re making decisions (and moves!) to guarantee a successful future for you and your business.

The community is currently 100% online, so you can access the platform from anywhere at any time from pretty much any device! The once-monthly member coaching sessions are typically held on the second Thursday of the month at 7pm UK / 2pm EST using Zoom video conferencing software.

If you can’t make the member coaching session for a month, that’s totally okay. You can always submit any questions you have in advance of the sessions on the platform where you can get support from me, my support coaches, and your peers at any time. You’ll also be able to access the session recording shortly after.

Absolutely, though the community platform will only be available in English. Defiance coaching is universally applicable for professional service providers and work in every cultural context.

Not directly. I don’t coach specific sales and marketing strategies in the society – you’ll need to find me over at Book Yourself Solid® and check out The Advisory Board if more clients is your immediate goal. 

Here in The Society, I’ll help you to build unshakeable confidence in yourself, and become more bold, decisive, and direct in your business so you’re in complete control…which, 9.9 times out of 10, results in higher sales and more profit.

Hell yeah! Defiant Movers aren’t a particular personality type – introverts and extroverts alike can practice defiance in their daily business activities. What’s more important is your commitment to becoming a bolder business owner by being open and active in the community so that I can help you to create that kickass life.

The minimum time required in The Defiant Movers Society is 6 months. Becoming a disruptive and dominant force in your industry doesn’t happen overnight – getting clear on the powerful moves you need to make and how to make them based on who you are takes time to develop. This is an intensive community program designed to get you results quickly, but if you’re in a difficult financial position and wanting a quick fix with minimum effort, this is not for you.

The number of members in The Defiant Movers Society is intentionally limited to allow the community to remain focused, positive, and powerful.

Once you submit your application, it’ll be sent to me directly to read. Then, if I believe you’re a good fit for The Defiant Movers Society (and the Society is a good fit for you), I’ll send you a personal offer of a place. 

After the offer has been sent, you’ll have 48 hours to accept and complete your sign-up (keep an eye on your inbox!)

If you don’t accept your offer of a place within 48 hours, it will be offered to the next suitable applicant in the queue.

Once you have completed the first six months, you can either fly the nest or continue for a second six months on a month-by-month payment basis. Rates for rolling monthly memberships are currently $300 per month, and you’ll keep this preferred rate for as long as you remain a member.

During the second six months, we’ll go even deeper with Defiant Movers knowledge and tools so you can develop your Defiant skills for even more power(!)

You can also choose to upgrade to the Defiant Movers Maverick membership, where the high-rollers play and have access to 1:1 private coaching sessions!


Click here to access my private calendar and book in a chat directly.

I want you to be confident about your decision to apply (even if you’re nervous about taking the leap) so you’ll be fully committed to your Defiant development.

We’ll be working towards making you a dominating force in your industry so you can be in complete control of your finances and your freedom in the next 6-months. During our chat, I’ll advise you on whether I feel this community is right for you based on where you are with your business and what you have planned for your future. And if you are, I’ll be delighted to have you as part of our Society of magnificent Movers.